Corporate Health Promotion Programs: Incentive and Rewards

Corporate Health Promotion Programs - Staff Engagement Strategies

Corporate Health Promotion Programs without staff engagement are of no use to a business. How do you get employees to enroll in Corporate Health Promotion Programs - and stay engaged in the programs?

The materials for these programs discuss the benefits to employees and corporations. Wellness Program statistics show that there are tangible benefits to a business for offering such programs. Corporate Health Promotion Programs actually do save lives by getting workers to take their health seriously, increase productivity, decrease absenteeism and more.

However, St. Louis, Missouri-based Maritz Inc., the world’s largest incentive business, has applied their own invigorating twist to health management by providing gift rewards to employees who participate in Corporate Health Promotion Programs. The wellness incentive program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.

Enrollment incentives in Corporate Health Promotion Programs?

Undoubtably businesses that don’t work in the incentives industry will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every business can throw that kind of money at health management resources - and not every business has the built-in savings as a business that specializes in providing incentive programs.

For certain rich incentives like Maritz’s will break through the glaze that appears over many employees’ eyes when they’re encouraged to do something new, different or difficult. For many employees uncomfortable with health management and physical activity, “new, different and difficult” would apply to Corporate Health Promotion Programs. So where does that leave corporations who are unwilling or unable to provide incentives for health management program enrollment?

Successful Corporate Health Promotion Programs motivate employees - before and after signup

Wellness Program administrators should keep the long-term view in mind when trying to get employees to take that imperative first step. Even the best incentives can fail in the face of faltering organization, badly-designed Corporate Health Promotion Programs and wavering support. Make sure to run good Wellness surveys before you build your Corporate Health Promotion Programs so employee input and needs are being met by your Corporate Health Promotion Programs. The goal is positive outcomes, not high enrollment numbers.

Corporate Health Promotion Programs cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, employees will follow their leadership. The potential rewards and Wellness benefits are clearly worth reaping, for both your organization and your co-workers.