Innovative Wellness Program marketing

Why bother to market your Corporate Health Promotion Programs?

Because of the transient nature of the many employee populations, you must market your Corporate Health Promotion Programs all the time. Your goal should be to keep your Corporate Health Promotion Programs as visible as possible.

Innovative marketing can increase awareness of your Wellness Program for:
• Potential Wellness Program members
• Senior Management
• Line and medical personnel
• Potential partners and volunteers

Innovative Wellness Program marketing ideas

Involve Senior Management in your marketing Wellness Program as often as possible.
• For example: invite Senior Management to judge a Wellness Program logo contest.

Link your Corporate Health Promotion Programs to national advertising campaigns
• …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.

Collaborate closely with personnel in the home office.
• Submit articles about your Corporate Health Promotion Programs that coincide with National Health Observances. For example: highlight your Asthma Program in May, which is National Asthma Awareness Month.
• Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)
Word of mouth is the most effective advertisement for your Wellness Program
• Use real people in your advertising: enlist the help of successful Wellness Program members or use Employees and other post personnel for your marketing materials, when possible.
• Create “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?
Take advantage of technology
• Use post television and radio resources.
• Use email whenever you can.
Don’t simply market your Wellness Program to potential members, but market the opportunities for others to be involved, as well.
• For example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?
Don’t be “old news”
• If you put advertising materials up, be sure to take them down in a timely manner.
• Update marketing logos and themes as appropriate.